Scrumptious Singapore: Mooncake Madness

Eating Out

I know I had said that Hainanese Chicken would be the next stop on my Scrumptious Singapore journey, but I forgot that today is the Moon Festival!  What day would be more fitting to share the popularity of mooncakes with you?

Mooncakes are consumed once a year, during the Moon Festival (or Mid-Autum Festival, or as I recently learned – the Mooncake Festival. I like that last one best!).  A harvest festival harkening back more than 3,000 years – supposedly on this night, the moon is at its fullest and roundest.  And I am also at my fullest and roundest as I eat mooncakes to my heart’s content.

Growing up in the US, my mom would buy a box of 4 mooncakes during the Moon Festival, and we’d divvy and devour as a family.  We ate the traditional cake of lotus seed and salted egg, which was one of the few varieties available in NYC until recently.  In Asia, the festival is much more popular.  So, it was super cool to see a downright mooncake madhouse in Singapore!  See for yourself:

Yes, that is a pop-up mooncake market in a shopping mall, featuring more than 30 vendors selling all varieties of mooncake!  Among the varieties I saw were sesame, custard, chocolate, durian (I passed on that one),  chicken, mochi, red bean – and that was just the first few stalls.  Additionally, mooncakes were sold in hotels, supermarkets, given away with certain meals or store purchases – the list went on and on.  Even Haagen-Dazs sold ice cream mooncakes!

My parents brought me back too mini mooncakes from Hong Kong (first picture) – green tea and sesame.    I’ll be relishing them with gusto tonight!

Happy Mid-Autumn Festival, everyone!

What variety would you like to try?  If you could suggest a mooncake flavor, what would it be?

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17 Comments

  • Reply
    Mrs. Hot Cocoa
    September 22, 2010 at 1:18 pm

    I totally forgot that today is the mid-autumn festival. Crap. Gotta figure out something to do to celebrate. My mom usually sends me mooncakes from LA, but she must not love me this year.

  • Reply
    BWB
    September 22, 2010 at 1:35 pm

    Mmm. Sesame and mochi would be on my list to try. But I'm partial to the traditional salted egg. Whoever gets the biggest egg chunk is the luckiest!

  • Reply
    PartyPlannerGal
    September 22, 2010 at 1:44 pm

    I want a Haagan-Dazs mooncake! Love the pop up moon cake market photo – so cool!

  • Reply
    Try Anything Once Terri
    September 22, 2010 at 1:48 pm

    Custard. I guess they have lychee too, right? Maybe mango? That Haagen-Dazs ice cream version sounds FAB! I've never heard of mooncakes. Loving the Singapore posts!! 🙂

  • Reply
    THE ALTERNATIVE WIFE
    September 22, 2010 at 3:33 pm

    I am so embarrassed to admit this but I have never had a mooncake. Always have been curious. I need to give one or two a shot 🙂

  • Reply
    Jessica
    September 22, 2010 at 3:49 pm

    @Try anything once Terri – Mango would be awesome!

  • Reply
    lavenderpug
    September 22, 2010 at 5:28 pm

    i'm all about the sweet bean paste–in korea our "mooncake" were plainer glutinous rice dumplings filled with either the sweetened sesame seeds or the bean paste. those mooncakes are so pretty!

  • Reply
    Nani
    September 22, 2010 at 6:41 pm

    I forgot the festival was so soon! I am a bit sad because I have no idea where to get mooncakes here. I am like Lavenderpug I am partial to Korean mooncakes but I would love to try the Haagan-dazs ice cream ones!

  • Reply
    M and C
    September 22, 2010 at 10:50 pm

    I want mochi. I think a pork one might be good.

  • Reply
    mintedlife
    September 22, 2010 at 11:32 pm

    I'm so American, I totally don't even know what a mooncake is!! Ugh. But, I would love to try one.

  • Reply
    Christina
    September 23, 2010 at 3:23 am

    Never had one before! I'm a sucker for anything chocolate, so I would try that one first 🙂

  • Reply
    Chic 'n Cheap Living
    September 23, 2010 at 4:02 am

    Mmm green tea flavor! Was that in Takashimaya? They have great food fairs!

  • Reply
    penga
    September 23, 2010 at 3:02 pm

    mmm. i love mooncakes, and the pop up stands look like a lot of fun to browse through! I'm not a fan of the yolk kind though, which is good cause yolks = more expensive! i'll be traditional and go with red bean or lotus, but winter melon might be interesting! or coconut?

  • Reply
    The Cilantropist
    September 23, 2010 at 8:58 pm

    Your blog is too cute! Just discovered you through PFB, and just voted. 🙂 Love these mooncakes!

  • Reply
    Ms Bear Cub
    September 24, 2010 at 7:04 pm

    TARO MOONCAKE!
    TARO!!!!!

  • Reply
    Katie
    September 25, 2010 at 7:34 pm

    Those are so so pretty! I can't say I've ever had a mooncake, but now I want one…

  • Reply
    Ivester
    October 15, 2010 at 12:50 am

    mmm i love flavored moon cakes

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