A while back I had the opportunity to attend a grand opening preview of the Chobani flagship store in SoHo. When I received the invite, I was a bit intrigued – I know that frozen yogurt stores are slowly taking over NYC, but a non-frozen, Greek yogurt store? Hmmm – how would that work? I would soon find out.
Chobani acknowledged that they were breaking the mold with this new store concept, as you can see here:
Bright photography and warm wood tones invited yogurt aficionados in to peruse a decadent menu chock-full of natural ingredients:
As part of the event, we got to sample almost all of the menu – yum! It was hard to pick my favorite. We started first with the Pistachio + Chocolate, with dark chocolate, honey, oranges and mint leaves:
This Pistachio + Chocolate was my favorite of the sweet offerings – the complexity of textures was really interesting, and it was sweet without being overly cloying.
We then moved onto the Blueberry + Power, with blueberries, chia seeds, hemp, walnuts and light agave:
I was a little wary of this one – it seemed very “healthy” and I love my milkfat, carbs, and meat! I was pleasantly surprised though – the chia seeds were a hearty addition and this dish was definitely light but fulfilling. Yum!
We then mixed it up with a savory selection – Plain Chobani + Cucumbers, finished off with mint, salt and pita chips:
The cucumbers were perfect for that balmy summer night, but my very favorite savory choice was yet to come….
We then moved back on to the sweets – next up was the Toasted Coconut + Pineapple, topped with hazelnuts and light agave:
I never thought I’d say this, but this one was actually a little too sweet for me – what can I say, I’m a sucker for sweet and salty and this was all sweet! I could see it being a hit with coconut (and pineapple) fans though.
We then were presented with what would become my favorite of the evening – Plain Chobani + Olive Oil:
In a word – YUM. With just plain Chobani, EVOO, salt and fresh ground pepper, and pita chips, I loved the simplicity of this dish! I know savory yogurt dishes aren’t for everyone, but I’d definitely recommend giving this one a try.
By this time, I was getting pretty full o’ yogurt, which was a good thing – they didn’t have enough samples to go around I did manage to get a small spoonful of the Peanut Butter + Jelly:
In addition to PB&J, this selection also had grapes and peanuts. For the past few years, I’ve been eating natural almond butter (Trader Joe’s brand!) instead of traditional peanut butter, so this was super sweet for me. If you’re feeling nostalgic for the stand-by PB&J flavors though, this could be a good option for you!
Finally, we ended with the Fig + Walnut, which was topped off with honey:
Again, didn’t get to sample this one – looked good though!
We each got mini menus so we could follow along and know exactly what we were eating!
At anywhere from $3.50 to $3.75 for these Chobani creations, the price is comparable to frozen yogurt selections in the area. While you could replicate these at home, I probably just wouldn’t for some of the more eclectic ones, such as Blueberry + Power. If you’re a Greek yogurt fan, check out the Chobani store if you’re in the SoHo area
150 Prince Street (@West Broadway)