Chobani Flagship Store – Grand Opening Event

Events / Giveaways / Partnerships

A while back I had the opportunity to attend a grand opening preview of the Chobani flagship store in SoHo.  When I received the invite, I was a bit intrigued – I know that frozen yogurt stores are slowly taking over NYC, but a non-frozen, Greek yogurt store? Hmmm – how would that work? I would soon find out.

Chobani acknowledged that they were breaking the mold with this new store concept, as you can see here:

Bright photography and warm wood tones invited yogurt aficionados in to peruse a decadent menu chock-full of natural ingredients:

As part of the event, we got to sample almost all of the menu – yum!  It was hard to pick my favorite. We started first with the Pistachio + Chocolate, with dark chocolate, honey, oranges and mint leaves:

This Pistachio + Chocolate was my favorite of the sweet offerings – the complexity of textures was really interesting, and it was sweet without being overly cloying.

We then moved onto the Blueberry + Power, with blueberries, chia seeds, hemp, walnuts and light agave:

I was a little wary of this one – it seemed very “healthy” and I love my milkfat, carbs, and meat!  I was pleasantly surprised though – the chia seeds were a hearty addition and this dish was definitely light but fulfilling. Yum!

We then mixed it up with a savory selection – Plain Chobani + Cucumbers, finished off with mint, salt and pita chips:

The cucumbers were perfect for that balmy summer night, but my very favorite savory choice was yet to come….

We then moved back on to the sweets – next up was the Toasted Coconut + Pineapple, topped with hazelnuts and light agave:

I never thought I’d say this, but this one was actually a little too sweet for me – what can I say, I’m a sucker for sweet and salty and this was all sweet!  I could see it being a hit with coconut (and pineapple) fans though.

We then were presented with what would become my favorite of the evening – Plain Chobani + Olive Oil:

In a word – YUM.  With just plain Chobani, EVOO, salt and fresh ground pepper, and pita chips, I loved the simplicity of this dish!  I know savory yogurt dishes aren’t for everyone, but I’d definitely recommend giving this one a try.

By this time, I was getting pretty full o’ yogurt, which was a good thing – they didn’t have enough samples to go around 🙁  I did manage to get a small spoonful of the Peanut Butter + Jelly:

In addition to PB&J, this selection also had grapes and peanuts.  For the past few years, I’ve been eating natural almond butter (Trader Joe’s brand!) instead of traditional peanut butter, so this was super sweet for me. If you’re feeling nostalgic for the stand-by PB&J flavors though, this could be a good option for you!

Finally, we ended with the Fig + Walnut, which was topped off with honey:

Again, didn’t get to sample this one – looked good though!

We each got mini menus so we could follow along and know exactly what we were eating!

At anywhere from $3.50 to $3.75 for these Chobani creations, the price is comparable to frozen yogurt selections in the area.  While you could replicate these at home, I probably just wouldn’t for some of the more eclectic ones, such as Blueberry + Power.  If you’re a Greek yogurt fan, check out the Chobani store if you’re in the SoHo area 🙂

Chobani Soho

150 Prince Street (@West Broadway)

646.998.3800

@ChobaniSoho

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11 Comments

  • Reply
    Jessica T
    August 21, 2012 at 9:23 am

    I wish we had one of these around me! I love greek yogurt and some of these combos sound delicious.

  • Reply
    Layla
    August 21, 2012 at 9:46 am

    What?!? WHAT??? I need a Chobani store!!!

    Until that happens (never, since I live in Alabama), I’ll have to try to recreate these. Yum!

  • Reply
    Linh
    August 21, 2012 at 9:48 am

    Definitely going to give this flagship store a go since it’s a new concept of yogurt. Do you know if the size you were given to sample are the same actual size you would get if you paid full price?

    • Reply
      Serena
      August 21, 2012 at 12:21 pm

      I think they were they were full-size samples, but don’t quote me on that!

  • Reply
    Sasha
    August 21, 2012 at 10:08 am

    I’m so sick of all things yogurt already, frozen or not. Something new needs to happen!

  • Reply
    Butter
    August 21, 2012 at 10:26 am

    The pineapple coconut sounds intriguing to me, since I’m a big piña colada fan. But olive oil? Hmmm, maybe I’ll try that at home.

  • Reply
    Heather
    August 21, 2012 at 10:49 am

    The blueberry + power sounds a lot like what I make up for breakfast. I found this recipe, and they are so good! http://www.theyummylife.com/Refrigerator_Oatmeal
    I really like the chia seeds, but I’ve never added hemp seeds to it. I mix up the base of that recipe, and then mix in whatever fruit I have lying around. yum.

  • Reply
    Amy
    August 21, 2012 at 12:17 pm

    Interesting! I would not have thought of these combinations. I’d be interested to try some of the more “savory” options!

  • Reply
    kjpugs
    August 21, 2012 at 2:47 pm

    This is awesome! I LOVE Chobani and this would be so cool to have available! I want to try plain with olive oil and dipping chips… seems like a great switch from hummus!

  • Reply
    Annie
    August 22, 2012 at 5:24 am

    I eat yogurt with sea salt and cracked pepper all the time! Sometimes I throw in a really ripe avocado and put it on spaghetti. It’s so creamy and delicious. 🙂

    I can’t wait to go to this store when I’m back in town. I absolutely love yogurt, especially greek yogurt. 🙂 YUM!

  • Reply
    Nellie
    August 29, 2012 at 6:03 pm

    What an interesting concept. I definitely get the sense that I would fall in love with a flavor and then go home and try to replicate. Olive oil eh? I just might try that on my own.

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